In the primary, your well-funded opponent will mail from a list which assigns positive values for every primary of your party, and a negative value for a primary of the opposing party.

Your opponent will consider 'targeting' to mean that he only mails to households with positive values.

If your well-funded opponent's consultant has a relationship with a printer or mailhouse, your opponent's consultant will be driven by the size of your opponent's mail drops.

In those zeros - which more than likely will be discarded by your opponent - lies your race as an issue-driven candidate.

A visualCampaign-driven race begins with constant identification of certain voters.

This is a moving target because they are created by events - which are tied to locations.

Feed visualCampaign an address, a geo-coordinate (latitide/longitude). The size of the radius depends on the resources you have available. You control the allocation.

visualCampaign is NMEA-12 compatible and will read/write directly from most handheld GPS systems.

Drive a route. visualCampaign will create a call list... a walk list.... a mailing list.

visualCampaign is interfaced with many public sources of information - and can accept your existing data.

How can visualCampaign help you optimize your volunteer resources?