A well-respected strategist once said,
Campaign are battles won by the candidate that has the highest sum of two qualities:
- the ability to build a fire within
- the ability to fully exploit whatever resources were available
If you're a well-funded candidate, you probably don't need visualCampaign because you'll sit in your den, write a 5 figure check, pick your campaign colors and then try to dodge the spotlight until election night.
If you're an issue-driven candidate, visualCampaign will give you the edge you need to get out from under the pile of material your opponent will attempt to bury you with.